I've redesigned again. It's getting to the point where even if people like the new design, they get angry. Apparently, redesigning on an average of every three months for two years is a little much.
When I look back at the archive of recent designs, I remember each design lasting for a lot longer than it did. I think my problem is that all the work I spend on each design adds invisible length, so by the time I release it I feel like it has already been a month. I tire of designs quickly. And so I start again.
The irony is that I don't consider myself a designer. I say that all the time. People will approach me for design work and I will say, "Sorry, I'm not a designer. I can't do that." I think what I have to finally admit is that I am designer—but only for my own stuff.
To give you a good example of the kind of feedback I get now when I redesign, consider this conversation I just had with Sean Madden:
Sean: Goddamn you and your new design.
Me: Well, it had been more than a month.
Sean: I'm not sure whether to be angry or relieved.
Me: EXACTLY.
Which sort of sums it up. I promise, I'm not redesigning just to anger you. Well, at least not most of you.