Here's a tip for Apple TV owners: Disable interactive booklets. They cause errors with syncing. They appear in your lists without check boxes, but they can actually be disabled by control- or right-clicking on them and choosing "Uncheck selection."
Apple TV thinks these files are movies (because they're in Quicktime format) and tries to sync them to the movies section, but that doesn't work, so deleting or unchecking them is the only way to avoid this issue.