People need to stop saying "realign" now. We get it—you read the ALA article, you think Cameron Moll is so fucking cool, you want to be hip, yeah, yeah. Seriously, shut up about realigning.
There's nothing worse than when an inbreeding, self-boasting group of people get their hands on a new buzzword. And, quite frequently, it's someone like Cameron Moll who throws it out there. I don't entirely disagree with his article, because it's not really saying much, but I hate this stupid giving-everything-a-bullshit-name thing that this specific circle of webloggers does. You know the people I'm talking about—the people who consider themselves trend setters but haven't really done all that much. The people who act like they created CSS and HTML, like it didn't even fucking exist before they came around.
Look, it's not just Cameron Moll, okay? In fact, I like Moll when he's not laying it on so thick. It's just that, well, frankly, Cameron Moll hasn't really done anything of note. I look at his portfolio and I think, "Wait, here's a guy who hasn't done anything and he's telling me how to do it?" That doesn't make sense. Was it that whole "wicked worn" thing? If so, I've got news for you—another bullshit name given to something not new. Moll didn't invent this style, he just gave it a name and claimed it as his own. Any time someone created something that looked worn from that point on, he claimed it was his influence. He's the Picasso of worn-looking design elements, apparently.
I'm coming off like a jerk now, so I'll embrace it because there's no turning back and I'll just say that I can't stand stuff like this. I hate it when people slap a tag on something and make it seem like they came up with it. I hate it when people write articles about absolutely unnecessary subjects and people talk about it like they just saw God appear from the heavens with a pipe and shoes made of corn. I hate it when people use a buzzword even when that buzzword is stupid (I don't know how many times I've seen people link to new design recently with the words, "[X] realigns"). I hate it—absolutely fucking FUCK hate it—when people use the word creative as a noun. IT IS A FUCKING ADJECTIVE. NO EXCEPTIONS, NO ARGUMENTS, NOTHING. ADJECTIVE. Seriously, stop that shit.